Blog - CallTrack

If you are running pay-per-click (PPC) campaigns on Google Ads, you probably know how important it is to track your conversions and measure your return on investment (ROI). However, not all conversions happen online. Some of your potential customers may prefer to call you directly after seeing your ads, rather than clicking on them and

Phone calls are one of the most common and effective ways of communication, especially for businesses. Whether you want to generate leads, close sales, provide customer service, or conduct market research, phone calls can help you achieve your goals. However, phone calls can also be a source of valuable data and insights, if you know

If you are running an SEO campaign, you probably know how important it is to measure and optimize your results. You may be using various tools and metrics to track your website traffic, conversions, and rankings. But are you tracking your phone calls? Phone calls are a valuable source of leads and sales for many

Vanity numbers are phone numbers that spell out a word or phrase related to your business, such as 1-800-FLOWERS or 1-888-BEST-BUY. They are a powerful marketing tool that can help you attract more customers, increase brand awareness, and improve customer loyalty. In this post, we will explain why vanity numbers are so effective, how to

Call analytics is a technology that uses artificial intelligence (AI) to collect, measure, and analyze call recordings and track data and insights from phone calls. Call analytics can help you improve customer experience, agent performance, and business ROI by providing you with valuable information about your calls, such as: Who is calling and why What

If you are using Google Ads to promote your business, you may want to know how many phone calls you are getting from your ads and how they are affecting your sales and conversions. Phone calls are a valuable form of leads, especially for businesses that offer complex or high-value products or services. According to

If you are running any kind of online marketing campaign, you probably want to know how effective it is in generating leads and conversions. You may be using various tools and metrics to measure your online performance, such as web analytics, click-through rates, conversion rates, etc. But what about the offline actions that your online

If you work in a call center or a marketing and sales team, you know how important it is to deliver high-quality service to your customers. But how do you measure and improve your service quality? How do you know if your agents are following the best practices and meeting the customer expectations? How do

If you are looking for a way to communicate with your customers and prospects via text messages, you might have heard of short codes. Short codes are special phone numbers that are shorter than regular phone numbers and are used to send and receive text messages. Short codes are usually five or six digits long

If you are using call tracking to measure the effectiveness of your marketing campaigns, you might be wondering how to showcase the return on investment (ROI) from your phone calls to your stakeholders. How can you demonstrate the value of your calls and how they contribute to your business goals? One way to do this