Indeed, using a call tracking number on Google My Business is possible. This Is How
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According to SEO experts worldwide, creating a Google My Business profile is one of the first stages of a location-based marketing plan. It’s simple, efficient, and best of all, completely free. To maximize your GMB listing and benefit from consumer interactions that occur through the platform, there are a few recommended practices that you should be aware of. One of these procedures is using a call tracking number on Google My Business.
For many of us, calling businesses has become as simple as searching and clicking to make a call thanks to Google, which has supplanted our phone books and fridge magnets.
In this article, we’ll discuss the advantages of putting a call-tracking number on your GMB page and provide instructions for using the pre-set tracking source from CallTrackingMetrics. With this additional call-tracking layer, you can completely attribute phone calls from Google Maps and Google Search.
How to begin using Google My Business?
It’s likely that you used Google to look up the name of the restaurant or the kind of cuisine you were desiring before calling a restaurant to place an order for carryout or delivery. That’s the operation of Google My Business!
You want potential clients and customers to be able to easily locate your website, address, and phone number when they look for your business on Google or Google Maps. They should also be able to peruse images and reviews that will aid in their decision-making. All of this may be done at no cost by going to google.com/business.
Every month, there are 1,009 searches for the typical company, and 84% of those results are from discovery searches—BrightLocal
Once on your company profile, clients can do one of four main actions:
Dial your company
Check out your webpage
Look up the directions.
Look at your pictures
It’s evident that making phone calls is one of the most important actions customers may perform from your profile. Furthermore, the research reveals that phone calls account for 25% of actions made on GMB listings. We’ll go over how to track your Google My Business phone calls in the next part so you can learn more about your customers’ journey and how well your local search is doing.
See Also: The Importance of Location-Based Search Is Growing
The Advantages of Using Google My Business’s Call Tracking Number
There’s a widespread misperception that calling a tracking number on GMB can negatively impact your consistency of your NAP (Name, Address, and Phone Number) or that Google will penalize you for doing so. These and other widespread misconceptions regarding call monitoring and local SEO are expertly refuted in this essay by Sterling Sky.
GMB makes a significant and increasing number of phone calls. In a range of sectors, 16% of companies get over 100 calls from GMB each month. GMB calls increased by 22% between 2017 and 2018. Furthermore, several industries are seeing peak call volume from GMB, even though impressions are momentarily reduced due to COVID-19. You must get as much information as you can from such calls because customers are increasingly contacting businesses via Google! Additionally, phone calls made through Google My Business provide you with a direct route to people who are interested in your product or service as they manage the current pandemic limitations.
Recognize who is contacting
A call tracking company like CallTrackingMetrics is essential for tracking and reporting on GMB calls. Before you answer the phone, you may use your CTM tracking number to quickly find out who is calling, that they originated from GMB, and their past interactions with your company.
Transcend basic reporting
Google does offer some information, but it only tracks calls made from mobile devices, not from desktop computers. Beyond the insights that are already provided, CallTrackingMetrics may record every call and then feed that data back into your Google Analytics account for simple tracking. Additionally, you will get access to CTM’s conversation analytics capabilities, such as keyword detection.
Thus, using a call tracking number on Google My Business is not only acceptable, but it will also enable you to learn a lot from the numerous calls that pass through your GMB profile!
How to configure a CallTrackingMetrics call tracking number for GMB:
You can import GMB call data into Google Analytics as Events with ease using a pre-configured tracking source in CallTrackingMetrics.
In your CallTrackingMetrics account, purchase a tracking number and choose the Google My Business tracking source from our pre-list.
Make changes to your Google My Business listing so that the URL that users click on it includes specific UTM elements.
Make changes to the GMB listing’s phone number. Put your local business number in the “Additional phone” field in GMB and the tracking number in the “Primary phone” field. As an extra phone number, you may allay concerns about consistency and let Google know that your primary company number is still in use.
Install the CTM tracking code on your website so we may update your Google My Business tracking number to replace the one that is currently displayed. You may get more information on using the CTM tracking code here.
And that’s it! It only takes a few steps to use CallTrackingMetrics’ call tracking number on Google My Business correctly. This can help you gain a deeper insight of both your client journey and local search performance. View our well-liked Google advertising integrations and speak with a staff member right now to find out more!