Boost Marketing ROI with Call Tracking & Voicemail | CallTrack

Ringless voicemail is likely one of the best tools at your fingertips for maximizing marketing results right now. Great use of call tracking can go even further to boost your marketing effectiveness, ROI, and position in your market.

If you are serious about getting the most out of your marketing spend and effort, and achieving the maximum performance and impact for your venture, then this combination of smart call tracking and optimization to complement your ringless voicemail campaigns can not only ensure your organization survives, but give it the best chance to become and stay the market leader in your space.

Ringles Voicemail For Boosting Your Marketings

Ringless voicemail is no longer a luxury addition to your operations. It is now a critical part of optimizing operational efficiency and profitability.

There is so much that can be done with ringless voicemail, and the tools that the best ringless voicemail service providers offer.

It can obviously enable you to do so much more in terms of scale, in far less labor hours, and budget. That is certainly seen in outbound prospecting for new customers and leads with ringless voicemail.

Then there is all of the automated follow up that it facilitates for maximizing conversions in the short, medium, and long term.

As well as the ability to provide superior, more effective and valuable customer service and support. Plus running customer loyalty campaigns, and retargeting of past and existing customers for upsells and renewals.

All of which are critical for increasing customer lifetime value and retention. While achieving these superior metrics more efficiently and profitably than your competition.

The Vital Importance Of Achieving Peak Marketing ROI Right Now

Achieving and maintaining the best possible, industry leading marketing ROI is always important.

Now, with a new 2023 banking crisis, contracting capital markets, and fear of a new recession in which 55% of Americans believe will cause them to lose everything they have this year, this is literally a financial life or death situation for most businesses, and even nonprofits. As well as their operators. Even many local government agencies are not going to be immune to this.

Survival and the ability to keep thriving will rest heavily on how competitive your marketing ROI is.

Those who show up with the best ROI can do more marketing, attract more capital and financing, recruit the top talent for less, out market competition, and keep on scooping up mountains of market share, as others fail and go out of business.

If there is one thing to focus on right now, it is this.

The Importance Of Call Tracking In Evaluating & Succeeding With Ringless Voicemail Campaigns

Even without call tracking, ringless voicemail can give you some serious advantages. Yet, as with any efforts you make in your organization, if you are not tracking, measuring, paying attention, and optimizing, the chances are extremely (lottery level) high that you are not getting the most out of your marketing.

If you are not tracking then you are simply guessing, at best. That’s not a plan for success. You just don’t know where all of your resources and efforts are being wasted. Or where you ought to be doubling down where your best marketing ROI really lies.

Which means you are bleeding money and market share, even if you don;t realize it, and are missing out on the best growth and profit opportunities.

So, what are some of the ways you could be utilizing call tracking with your ringless voicemail campaigns? What should you be tracking? What are some of the pitfalls to avoid when doing this?

 

Tips For Using Call Tracking With Your Ringless Voicemail Campaigns

Use Different Numbers For Split Testing

Use different phone numbers for split testing your campaigns. Then you can hone in on what isn’t working, and what is working best and most profitably.

This can even include split testing the numbers you are using to leave voicemails with. Are local, regional, or toll free numbers creating the most results with your prospects and clients?

Other factors to split test certainly include:

• The words you use in your voicemails
• The voice used
• Time sent and responses received, including days of week
• Your calls to action
• The links or URLs used in your messages
• The offers being made
• The lead lists and databases you are contacting
• The sales copy or sales people that your voicemail recipients are directed too

Tracking Call Metrics

Are you tracking the number of calls your team members are making and receiving, and how much talk time they are getting in?

These can be data points to use to give your team members benchmarks and guides to what they should be doing. The levels of performance and productivity that are possible, and may relate to results.

However, do note that these can also be some of the most misleading metrics. If you simply hammer your sales team with the need to hit call numbers, then they’ll get off the phone as quickly as possible, just to make their quota. Often losing sales and revenues.

The same is true of talk time. They may keep people on the phone unnecessarily long, just to hit their quota. While missing the most valuable calls.

A lot of common sense is needed here. As well as keeping your team members focused on what is truly most important.

Use Call Recordings To Improve Scripts

Consider using call recording tools. This can provide great insight into what your sales team, and customer service reps are doing extremely well, or where they are blowing it.

By listening into these calls you can extract what your top performing team members are doing best. As well as identify what is killing your conversion rates and reviews.

You can provide these recordings to your other team members as training materials. Plus, use them to hone your scripts for phone agents, and create more rebuttals for enabling everyone to more easily and consistently overcome common objections.

Attribution

Call tracking will enable you to better and more accurately assign attribution to where leads and sales came from. Including what converted them, and what isn’t working or delivering enough ROI.

You’ll be able to directly link which sales and revenues and profits are coming from your ringless voicemail campaigns, and which ones.

You can use this to contrast with your other marketing channels. While also better understanding the correlation between your SEO, PPC, social, live events, and referrals, and your ringless voicemail.

Tracking Follow Up

Sales conversions, or even reconnecting with, and solving customer support inquiries doesn’t always happen on the first call attempt. The bulk of the real action happens in the follow up. In fact, 90% of it, or more is in the follow up. So, is your marketing ROI too.

Use call tracking to make sure that follow up is really happening. Track where the holes and gaps are in the system, and why follow up isn’t happening as it should. Then solve it.

Minimizing Complaints & Maximizing Customer Happiness

You may also be able to link your call tracking and ringless voicemail campaigns to where you are getting the most complaints, negative reviews, and lowest NPS scores. In contrast to where the happiest customers are coming from, and what they are experiencing.

Is it the IVR system that a certain campaign was going to that was the problem? Is it certain team members that routinely shine or flop here? Was it certain policies and deals at the time? A certain batch of product? Or a contact list?

Summary

Maximizing marketing ROI has never been more critical. Those already using ringless voicemail certainly have a huge advantage in this. However, utilizing call tracking in conjunction with your ringless campaigns can go a long way to boosting your marketing ROI.

In turn this means more efficient, profitable, and consistent campaigns. Which can certainly snowball into more market share as you keep on enjoying a more competitive position and operations.