How Call Tracking Can Boost Your SEO Performance - CallTrack

If you are running an SEO campaign, you probably know how important it is to measure and optimize your results. You may be using various tools and metrics to track your website traffic, conversions, and rankings. But are you tracking your phone calls?

Phone calls are a valuable source of leads and sales for many businesses, especially those that offer complex or high-value products or services. According to a study by BIA/Kelsey, phone calls will influence $1 trillion in US consumer spending in 2023. However, many SEOs overlook the impact of phone calls on their campaigns, missing out on valuable insights and opportunities.

Call tracking is a technology that allows you to track and measure the phone calls generated by your SEO efforts. By using call tracking, you can gain a deeper understanding of your audience, your content, and your ROI. In this post, we will show you how call tracking can boost your SEO performance in five ways.

1. Identify the Keywords that Drive Phone Calls

One of the benefits of call tracking is that it can help you identify the keywords that drive phone calls to your business. By assigning a unique phone number to each keyword or landing page, you can track which ones generate the most calls and conversions. This way, you can optimize your keyword strategy and focus on the terms that bring you the most qualified leads.

For example, let’s say you run a dental clinic and you want to rank for keywords related to teeth whitening. You may have a landing page that targets the keyword “teeth whitening near me” and another one that targets “best teeth whitening method”. By using call tracking, you can see which landing page generates more phone calls and conversions, and adjust your SEO strategy accordingly.

2. Optimize Your Content for Callers

Call tracking can also help you optimize your content for callers. By listening to the recorded calls and transcribing them, you can uncover the pain points, questions, and concerns of your potential customers. This qualitative data can inform your content strategy, enabling you to address their needs and improve your SEO performance.

For example, let’s say you run a plumbing service and you want to create content that attracts and converts your target audience. By using call tracking, you can analyze the conversations between your callers and your agents, and identify the common problems and solutions they discuss. You can then use this information to create blog posts, FAQs, guides, and other types of content that answer your audience’s questions and persuade them to call you.

3. Improve Your Local SEO

If your business operates in multiple locations, call tracking can help you improve your local SEO. Call tracking can show you which geographic areas generate the most calls and conversions, and which ones need more attention. This information can guide your local SEO efforts, such as optimizing your Google My Business listings, creating local landing pages, and tailoring your content for specific regions.

For example, let’s say you run a pizza delivery service and you want to rank for keywords related to pizza delivery in different cities. By using call tracking, you can see which cities bring you the most calls and conversions, and which ones have low call volume. You can then use this data to optimize your local SEO strategy, such as adding more reviews, photos, and keywords to your Google My Business listings, creating city-specific landing pages, and offering local discounts and promotions.

4. Measure Your SEO ROI

Call tracking can also help you measure your SEO ROI more accurately. By tracking the calls and conversions generated by your SEO campaigns, you can calculate the cost per lead, cost per conversion, and return on investment of your SEO efforts. This way, you can evaluate the effectiveness of your SEO strategy and allocate your resources more efficiently.

For example, let’s say you run a law firm and you want to measure the ROI of your SEO campaigns. By using call tracking, you can see how many calls and conversions you receive from your organic traffic, and how much revenue they generate. You can then compare this with the amount of money you spend on your SEO activities, such as content creation, link building, and technical SEO. By doing this, you can determine the ROI of your SEO campaigns and optimize your budget accordingly.

5. Enhance Your SEO Reporting

Finally, call tracking can help you enhance your SEO reporting. By integrating call tracking with your SEO tools, such as Google Analytics, Google Search Console, and Google Data Studio, you can create comprehensive and insightful reports that show the full picture of your SEO performance. You can also use call tracking to create custom dashboards and visualizations that highlight the key metrics and trends of your SEO campaigns.

For example, let’s say you run a travel agency and you want to create a report that shows the impact of your SEO campaigns on your business goals. By using call tracking, you can combine the data from your website traffic, rankings, and conversions with the data from your phone calls, such as call volume, duration, quality, and outcome. You can then use this data to create a report that shows how your SEO campaigns drive calls and conversions, and how they contribute to your revenue and growth.

Call tracking is a powerful tool that can boost your SEO performance in many ways. By using call tracking, you can identify the keywords that drive phone calls, optimize your content for callers, improve your local SEO, measure your SEO ROI, and enhance your SEO reporting. If you want to take your SEO strategy to the next level, you should consider adding call tracking to your arsenal.