Pay-Per-Call Transfers/Inbounds - CallTrack

Are you ready to put the power and perks of Pay-Per-Call Transfers and Inbound voice leads to work for your campaigns?

The competition for customers has never been more intense than it is today. For most, pay-per-call leads could be the best move to gain the attention, customers, and real sales and revenues they need the most.

So, if you haven’t used them to fuel your venture yet, or at least not for a while, how do they work? What superior advantages can they provide you and your business over other offline and online lead generation options? How can you get the most out of them?

What Are Pay-Per-Call Leads?

Often known as pay-per-call leads, or live transfers, these are inbound voice leads.

Meaning you get hot, live customers, transferred to your preferred voice line, lines or virtual phone system.

This is a pay for performance type of lead generation. Meaning you are paying for actual results. Versus just spending on a marketing campaign, and gambling that you’ll get some results. You pay a small amount per inbound lead transfer, or live customer you talk to.

These are prospects who want to speak with you about buying what you are offering.

How Does Inbound Pay Per Call Transfers Work?

Step One

Identify and specify the types of leads and customers you want to call you. Where should they come from? What demographics are you trying to target? What other qualifications are you looking for in a great lead.

Step Two

Set the parameters of your campaign. How many leads do you want? How fast do you want them? In what volume, and when?

Step Three

Set up your payment method or fund your account to get your leads and calls flowing.

Step Four

Have your team ready to start handling the incoming lead calls. Be sure your phone numbers are directed where you want the calls to go, and that you have the people ready to answer and close those leads.

The Advantages Of Pay Per Call Leads

These types of leads have many superior benefits, including the following.

Pay For Performance

The beauty of this form of marketing and lead generation is that there is no gambling involved. You don’t have to watch your marketing budget vaporized by direct mail companies that don’t really send out your mail, or social media platforms that have bots clicking to eat up your dollars.

You get the number of leads that you pay for. That’s even way better than splurging on Super Bowl ads.

Speed

With pay per call, you aren’t waiting weeks or months to see if a campaign works or not. Or you aren’t weeks behind trends as you design new ads and get them out. You can be talking to real prospects and customers in days or hours, and be putting money right back in the bank.

Budget

Pay-per-call lead campaigns can fit almost any budget. Whether you have just a couple of thousand a month to invest in marketing, or several million,

Scale

It is fast and easy to scale your lead generation. If you can handle double the leads next month, then just up your budget. If you ever need to pause or scale down because the market changes, your team is overwhelmed with new business, or you want to go on vacation, it is just as easy.

Flexibility

You can immediately change up your offers, pricing, pitch, and other elements of your ads to keep on optimizing them, or to take advantage of trends and hot news.

Easy To Close

Even the best alternative online lead generation methods require several steps to get to speak with live customers, and to make a sale. That is lost time, a longer sales cycle, bleeding budget at every step, and low conversion rates.

In contrast, these leads are hot, live, and prospects who are already taking action, and just want to speak to you or buy right now.

Are Pay Per Call Transfers For You?

Inbound pay per call leads are a superior fit for most types of ventures and organizations.

They work for B2B businesses. They work for direct B2C companies. They can work if you are working enterprise, and are great for nonprofits too.

They are especially profitable for larger ticket items, and well as those with high lifetime customer value, and for organizations focusing on recurring revenues.

Even solo entrepreneurs and small businesses can find they provide a huge advantage in competitive spaces, when they need to maximize the ROI on their time, and may not have a large staff on salary.

How To Make The Most Of Your Inbound Call Leads

Some of the most important elements for maximizing the effectiveness and profitability of your campaigns include the following.

Responsiveness

You can order all the live transfer leads you want and need to hit your goals, but if you aren’t answering the calls, then you are missing out on some of the best advantages.

Great Scripts

To close those inbound calls it certainly helps to have a strong sales script that will maximize conversions of those leads. Consider investing in a professional script writer to craft this for you.

Smart Phone System

You don’t need an expensive phone system, but it may certainly help if you have smart routing features. If you have a team, then you want to be able to route calls to your different staff members, be sure calls are routed to numbers where someone is available to answer, and to the best possible rep the first time.

How These Leads Fit Into Your Overall Marketing & Sales Strategy

For some, this lead generation option may be the only thing they need to fuel their business with all the leads, sales and deals they can handle.

For others, it can fit in as a regular part of ongoing lead generation. With extra sprints are certain moments. Like getting fast sales when first launching a company or product. Filling in when other lead sources are underperforming. Scaling up to meet seasonal surges in demand.

Summary

If you haven’t tried pay per call transfers and inbound voice leads, you’ve been missing out. It could well be the one dynamic that really brings everything together, boosts your performance, and helps you make those breakthroughs.