How To Track & Measure The Success Of Your Ringless Voicemail Drops - CallTrack

How can you track and measure the success of your ringless voicemail campaigns, and leverage your data to make your drops even more effective and profitable?

Ringless voicemail drops have become not only essential, but a highly effective and profitable tool for all types of organizations today. While, even at their worst performing drops may be far better than the alternatives, just like any other medium, how well you do it can make a huge difference in your upside.

So, let’s check out the how, what, and why of measuring the success of your ringless voicemail drops…

Why Track & Measure

Why should you bother with tracking and measuring the performance of your ringless campaigns?

While you’ll certainly find that ringless voicemail can achieve things you won’t be able to do with other mediums, and its cost effectiveness appears second to none, how will you know how much better it is?

How will you know if you really should be investing far more, and weighting far more of your efforts in ringless than elsewhere? As well as justifying those investments and resources to any other stakeholders you have?

What gets measured gets improved. So, only by knowing where you are, and what’s working best will you be able to actually get the most possible out of your budget, energy, and campaigns. Tracking and measuring will help you double down on the right things, have a clear and certain confidence you know what is working versus not, and be able to hit your full potential.

It is just common sense. You may have a lot of genius in you. The data will only improve on and augment that, rather than just blindly winging it.

Tools For Measuring Your Ringless Voicemail Campaigns

There are a growing variety of tools and software for tracking, measuring, and attributing various metrics in your organization.

This applies to the many ways you can use ringless drops in nonprofit and for profit organizations. Including fundraising, loyalty programs, and customer service. For the purposes of this article we’ll focus mostly on the sales angle. Though you’ll find many ways these tools and data points can be used across different initiatives.

Some of the main ways to track and measure performance include the following:

Your Ringless Voicemail Drop Service Provider

The best service providers will give you a variety of tools to aid your campaigns. This may include tools for scrubbing your data, and scheduling campaigns, as well as online dashboards for monitoring your performance. This is the most direct place to start and get specific data.

However, as with any media or campaign, there will be other ways performance shows up too.

Your Integrated CRM

A good CRM will enable you to see the various types of responses you are getting, and connections being made. A well utilized CRM by your team, will make it far easier to attribute results to your ringless drops.

By using different phone numbers, utilizing notes, and more, you’ll be able to see what action is coming from where. Including calls, SMS, emails, referral sources, and campaign labels. CRMs like Close.io can be very effective for this. Including attributing the value of the leads and customers you are bringing in.

Google Analytics

Google Analytics is probably the best known tool for tracking and measuring what’s happening with your overall marketing campaigns and online business. Including tracking how much volume you are getting, by what type, where it’s coming from, and how well you are converting.

One caveat here is that Google Analytics can be too overwhelming for those that are not technical. It can be too easy to get lost in all the data points, and to draw incorrect conclusions, which really have poor correlation.

It’s always best to have a marketing expert analyze this data, filter and frame it correctly, and make the best actionable recommendations.

Surveys

Whether via ringless drops, voice calls, social, emails, or in person, just asking your customers and those that failed to buy is a great way to evaluate your ringless campaigns.

Are they responding to the survey? Did they notice your messages? How did they find you? Where do they remember seeing you? What triggered them to take action? How do they feel about your business?

Your Bank Account

Of course, the real bottom line for most real businesses is the financial aspect. Check your accounts. How many more sales transactions are happening? Is more money flowing into your bank than in the previous month, quarter, and year? How much of that money are you able to keep to invest, make payouts, or reserve as capital for the future?

What To Track & Measure

With all of these tools and ways to track and measure performance, what are some of the other specific data points worth watching?

Split Test Messages

One of the most fundamental ways to measure campaigns is to compare them with A/B split tests. Run multiple variations of your drops to different lists, at different times and days, and see how they compare. Keep doing more of those that perform best, and keep on honing it for the maximum results and ROI.

Ringless Drops Sent

How many drops have you sent out this month? Be sure you know how many total drops you sent out. As well as how that may have been split between different tests or segments of your campaigns.

There can always be glitches in the tech, or your team’s flow. Make sure you know your total and segmented drops so that you are accurately evaluating their performance in terms of the following metrics.

Drops Opened

How many of those drops sent actually made it to their destination, and were opened?

How much of your list was a flop, and had out of date numbers?

Virtually all voicemails will always be seen. Even more so if your recipients have visual voicemail capabilities. Then look at how many were acted on.

Replies

How many replies are your ringless drops generating? What types of responses are most popular?

This includes how many inbound callbacks your organization has received. Noting the busiest times can also help you adjust and optimize your labor, drop at the best times, and pace things appropriately.

What about return text messages? These can be a very popular type of response. So, make sure you are tracking them.

Or you may be driving them to email you or visit your website. Using targeted landing pages you can further measure the amount of traffic, visits to those pages, and more.

You can measure bounce rates to see where there is a disconnect between you messaging and your brand or offer. As well as tracking how visitors navigate your website, which pages they spend the most time on, where you lose them, and where you lose them to. You can also set up lead and conversion tracking.

All of this data is incredibly powerful for your overall marketing and sales, and may reveal flaws you didn’t know you had online, and where you can nail it.

Number Of Sales

How many sales are you doing in terms of volume and units? You may further break this out by units per order.

Revenues

What are the total revenues being brought in? What about new versus recurring revenues.

This data may also reveal gaps between the high performance of your drops creating leads, and where salespeople may be dropping the ball or could improve.

Customer retention and churn may be important data points to drill into here as well.

Profit

How is your gross and net profit trending?

Reputation

How is your organization’s reputation performing? Are you getting more complaints? Or are you able to generate more positive reviews and better NPS scores?